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Fred is Laura Smith,

a floriculturist and floral artist based on the South Coast NSW. 

Fred creates wild and colourful arrangements that reflect her muse, Mother Earth, bringing the outside world in, while blurring the lines between floristry and art.


Fred translates her passion through her designs, with a strong focus on local, seasonal, consciously grown flowers (much coming from her very own farm). 


From dainty posies that brighten the home to large scale installations and weddings, she curates arrangements that connect you to the natural world. To make you inhale… and exhale.

From seed, to soil, to art. 

Want to get creative?

Please get in touch via

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